2013 Seminar in Business Management
Do you know what an “offshore company” is? Does Goods Certificate of Originals matter? Where is Giant riding to? And how does the luxury yacht industry reach their target customers? All of these answers can be found in the business management seminars of IBMBA.
The business management seminars every Friday invite speakers from different industries to share their experiences. They inspire students to apply theories to real business practices. Like the topic of the international trade of trampolines, the speaker Julie Hsiang mentioned the practice of an “offshore company”; this led to a discussion about the moral issues of tax avoidance and CSR. Besides, the speaker also introduced the real practices of triangular trade and quadrangular trade which enriched the students’ knowledge of international trade.
Another international trade related topic is supply chain. We were honored to have Professor Mark Goh from the University of South Australia to speak on this topic. Professor Goh illustrated a current trend of economics: there is growing portion of global production destined for foreign markets; often the production of one single product is associated with several border crossings. Under this business context, supply chain barriers are complex and more critical for the cost. Ten years ago, people were concerned about the speed of the market, but nowadays, people talk about the predictability. A predictable supply chain is one that brings consistency to the supply location, lead time, and data through innovation technology, transparency of regulations, and visibility of flows.
The following two weeks, the topics changed to traffic. Zack Cheng, who is from Giant Company, brought us into the "Giant Cycling World". Giant started as a small factory, through their marketing vision, they set up the second factory in Kun-Shan near Shanghai. They targeted the Mainland China market as early as in 1992. The first mover advantage helped them expand to scale today. As the leading enterprises bicycle, they are not only selling bicycles, but sharing the joy of cycling. Company executives lead the culture by riding bikes around Taiwan. Besides, they hold many national and international cycling campaigns which also boost the local cycling trend and related economic activities.
Different from the bicycle industry, the yacht industry is totally another world. Although Taiwanese people may be unfamiliar with this industry, to our surprise, Taiwan is number six in the world yacht industry from 2003 to 2013. James Fwu, the speaker from Horizon Group, shared how they find target customers from yacht exhibitions all around the world, and how to analyze world economics from those small groups. James also shared his vision about the industry, under the background of a growing population and growing housing prices, he suggested that in the future we can buy a yacht instead of a house and create our own floating castle.
Besides all the topics above, we also had a field trip to Central News Agency in Taipei. Except knowing more about their history and current jobs, we learned how the Central News Agency cooperates with enterprises by providing them with media consultant services. It was a rare and meaningful opportunity for students to closely interact with the media.
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ACT Program in Taiwan
NSYSU ACT program—cultivating international business management talent!
The one of a kind ACT program of NSYSU is a cooperative program between the University of Victoria, Canada; Johannes Kepler Universitat at Linz, Austria and NSYSU. Students from these three schools have classes together over 9 months in three countries; three months in each country. Currently they are at NSYSU. 平畑和真（Kazuma Hirahata）is a Japanese student from the IBMBA. He joined the ACT program this year and found it very challenging because students were forced to work with students from different places. In this way, different cultural backgrounds may cause splendid sparks which make students grow rapidly. The ACT program emphasizes cultural exchange; it gives students a lot of chances to give and take other cultures and thoughts.
NSYSU is the only university which has this unique program in Taiwan. Students from the IBMBA only need to pay credit fees in Taiwan but enjoy opportunities studying abroad. This is a great chance for students who have economic difficulties. Another Taiwanese student, Amanda, also chose the ACT program, although she had been to Germany in her college year. She wants to know more about the business classes from Europe, and get the experience of working with people from various backgrounds.
The design of the ACT program mainly focuses on district specialties and cross-continent management. The learning mode of the ACT program uses cross-nation enterprise team learning: at NSYSU, the class focuses on the Chinese economy and trading; in Canada, the class puts more emphasis on the developing strategies of North American companies; in Austria, the course cooperates with local business. Students have to help solve real business cases and find solutions for the company. The NSYSU IBMBA program is planning to make the ACT program into a bi-degree program, which means that students who join this program could have two master degrees after finishing all the courses.
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Beach Cleanup Event at Cijin Island
NSYSU IBMBA and Re-think make the coast line of Southern Taiwan more beautiful.
IBMBA 102 mentor professor, Cheng An-Shou took his wife and children to the event. Taiwan Fu Hsing ’s administration department manager, Tammy Tsai, and human resources chief manager, Jane Lin, took their colleagues to the beach to support the event.
The NSYSU IBMBA and Re-think held a beach cleaning event on Dec. 9th at Kaohsiung Cijin coast in the afternoon. There were around 200 people who showed up and cleaned the coast line together, people of different places and of different ages.
Parents took their children to the beach and taught them it is our responsibility to protect the environment because we only have one earth. Some people once asked, “How do we clean the beach?” There is so much trash out there, and it is hard to clean all of it. The founder of Re-think, Daniel Gruber said “The purpose of beach cleaning is not cleaning all of the trash but reminding people that we should pay attention to our environment. Do not pollute our environment and stop using things that will harm the environment.
One European student from the IBMBA said “There are lots of trashes at some beach of Europe; he hopes that people there could do the same thing as we do here.” Students not only learn business management but also learn how to be responsible to our environment at the same time. We need to protect the environment and make it last longer, so that our next generation could live more comfortably.
Daniel Gruber is the one who held the beach cleaning this time. Students from the IBMBA supported this event by promoting the event via Facebook and attracting more people to join. By doing this event, we saw IBMBA students showing their team spirit and creativity. People finished the meaningful event together in the beauty of sunset!
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Seeing the world in Horizon Yachts
The IBMBA Global Supply Chain students had a great visit to Horizon Yachts.
It was a very precious opportunity for students to visit the world class yacht manufacturer. Horizon Yachts was founded in 1987 in Kaohsiung, Taiwan. Because the founder is an engineer himself, he focuses on building safe and reliable yachts for customers. The founder’s belief in building the best and safest yachts makes “Horizon Yachts” one of the best yacht manufacturers in the world.
“Horizon Yachts” now mainly builds customized fancy yachts for high level customers. The company tries their best to meet every little request of customers. The great quality of “Horizon” has brought the company to the top of the yacht manufacturing field.
The IBMBA students also visited a newly built yacht on the visiting day. The yacht was so beautiful, no matter the interior, or the appearance. Students were all surprised that a yacht could be like a hotel on the ocean! The trip not only gave students a lot of new information but became a good memory of their school years. (By Helen)
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Entrepreneur IB 99 Miki
An interview with Miki, the founder of Mila dog training academy. Dec, 13th, 2013
1. Please briefly tell us your education and working background.
Miki finished her bachelor degree in the U.S. She was interested in dolphin training at first but for some reason she took her dog to a dog trainer training class in 2007. After that, she found that she was interested in becoming a dog trainer. She believes that by training a dog well, the relationship between the dog and its master would improve. In this way, people will not throw their dogs away easily.
In 2010, Miki joined the IBMBA; by studying in the IBMBA program she learned not only business, but also used dog training in her graduate thesis. Miki is the founder of Corgi alliance in southern Taiwan. The organization is a platform for all people who raise Corgis.
2. When did you have the idea of setting up Mila dog training academy?
In March, 2013, Miki started to plan the opening of the dog training classes.
She thinks that a well-trained dog will be liked by people, in this way; there will be fewer stray dogs on the street.
3. Would you please introduce Mila dog training academy? Ex: The main services…
Currently Mila has three main courses for dogs, and the courses are divided into three parts.
Beginner—Basic behavior, diet, and how to take care of your dogs
Intermediate--- Training dogs’ stability and making them follow their masters’ orders
Advance---More stability training
Besides the above normal courses, Mila also offers special tricks and talent courses for dogs.
“Perfect dog course”—making your dog become a perfect dog is a course that lasts for six days.
4. Would you tell us the biggest difficulties you have encountered so far?
My parents were strongly against the idea of me having my own dog training business; they just could not understand why I would want to do this.
As time goes by, I try to make them understand that dog training is not only a job, but a business that could help make the environment better. They have gradually accepted my ideas.
5. Is there any official dog trainer license test in Taiwan?
Unfortunately there is no dog trainer license test in Taiwan but there is a Taiwan Animal Behavior Research Center (TABRC), which you may find a lot of information about dog training. There is another certificate called KCAI, it is a certificate based in England.
6. Do you have anything want to say to the people?
Although the dog training is not well-known in Taiwan so far, I believe that I am doing something meaningful for myself, and the society. I will keep letting people know the idea of dog training and how important it is for the people who own dogs. Also, I would like to emphasize that joining dog training courses with your dog can help improve the relationship between you and the dog. I hope everyone enjoys the training process, and has a good relationship with their lovely dogs! (By Helen)
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International Exchange and Communication
The First Meet of NSYSU EMBA & IBMBA - The Christmas Banquet! Dec, 14th, 2013
The school of management of NSYSU has a high reputation in Taiwan, especially the EMBA program. Many outstanding leaders of enterprise are students in the EMBA. The yearly Christmas banquet is one of the most important events of the EMBA program. The EMBA makes many efforts to make the event special and successful. The EMBA cooperated with a famous car brand and offered a test drive for the guests of the banquet, which was very creative and fascinating.
The EMBA invited IBMBA students to join the 2013 Christmas banquet for the very first time. The IBMBA was so surprised when they received the invitation. The IBMBA students were happy and thankful for the special opportunity to interact with EMBA students. But there is another point, the IBMBA needed to provide a performance to the banquet and impressed the audience! After intensive practice and effort for two weeks, the IBMBA students gave an energetic performance at the banquet.
IBMBA truly surprised EMBA and let them feel the passion and creativity of them. The banquet not only offers IBMBA students a chance to get to know their classmates well but shows the potential of IBMBA students. We believe that there are more and more opportunities for IBMBA and EMBA to have good cooperation in the future! (By Helen.)
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