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學期課程訊息

國際談判與協商

媒體採訪報導

"國際經濟商管學生會"海外志工
國家磐石獎_崧騰股份有限公司


人物專訪

專訪 IB95 黃曉芳_嘉鴻遊艇行銷部

交流分享

IBMBA學生北京參訪_領導力與人力資源管理論壇

Course Information

International Negotiations

Media Report

AIESEC International Volunteer Project
National Outstanding SMEs Award Interview with Solteam Electronics Co., LTD

Exclusive Interview

IB95 Michelle Huang _Horizon Group

Social Event

Field Trip to Beijing _ Special Lectures on Leadership and HRM

編輯/中文校對:林欣郁 Editor/Chinese Proofreader: Cindy Lin

英文校對:夏杰龍 English Proofreader: Jeremiah Arno Sharpe

 

 
 

學期課程訊息 Course Information

國際談判與協商 2014 International Negotiations
 ─你今天談判了嗎? Have you negotiated today?

  【記者林薈薰/綜合報導】新學期新開始,對於選課感到徬徨?我們將為大家介紹本學期新開設課程「國際談判與協商」。中山大學國際經營管理學程林穎青 主任,為學生邀請到台中教育大學華語文中心主任到校授課。讓我們先來瞭解賴老師學經歷背景,再分享本學程和賴老師的淵源。

  In the 2014 Spring Semester we have an “International Negotiations” course which will be taught by Professor Cheng-Ji (Paul) Lai, a Ph.D from the National Taichung University of Education, Taiwan. You may be curious how we connected with Paul. You are invited to share the story with us.  Let’s take a look at Paul’s profile and then we will share the story with you.

1. 教育背景  Educational background
08/2006  教育博士 (主修跨文化與演講溝通),明尼蘇達大學雙子城分校
Ph.D. in Education (emphasizing intercultural and speech communication), University of Minnesota, Twin Cities, MN, U.S.A.   
12/2001   英語教育碩士,賓州大學
M.S. Ed. in Teaching English to Speakers of Other Languages (TESOL), University of Pennsylvania, Philadelphia, PA, U.S.A. 
06/1998  英國語文學系,文化大學
B.A. in English Language and Literature, Chinese Culture University, Taiwan, R.O.C.

2. 工作經歷  Professional Experiences
02/2011-present 
助理教授 國立台中教育大學 英國語文學系
Full-time Assistant Professor, Department of English, National Taichung University of Education, Taiwan
2011-present 
華語文中心主任 國立台中教育大學
Director, Chinese Language Center, National Taichung University of Education, Taiwan           
05/1995-present 
自由口譯者                                 
Amateur Interpreter and Translator                                 
02/2007-01/2011 
助理教授 國立雲林科技大學
Full-time Assistant Professor, Department of Applied Foreign Languages, National Yunlin University of Science and Technology, Taiwan    

3. 與中山的淵源   What made you have the course in IBMBA, NSYSU?

上學期,中山大學鄭安授 教授邀請我擔任「企業管理研討」課程客座講師,與中山結下良緣!當時,授課分享談判溝通技巧,IBMBA學生反應互動良好。由於我目前在台中教育大學擔任華語文中心主任,和國際學生互動頻繁,因此也對中山IBMBA學程的國際化感到興趣。在鄭教授的引薦之下,林主任正式邀請我到校教授此課程。

I was the guest speaker from your 2013 Seminar in Business Management course and have taught negotiation skills in the course last semester. Students seem like my speech as well as I personally have the same feeling to appreciate how internationalization IBMBA class is. I have been the Director at Chinese Language Center at my school, thus, am familiar to communicate with foreign students. The IBMBA Department Chair invited me over to instruct the course.

4. 請問教授這學期在IBMBA開授的國際談判與協商的內容以及目的是什麼?
Would you please tell us about the content and the purpose of International negotiation course?

若是我們仔細想一想,每一個人在一天當中都需要做很多次的談判與協商,更不用提在商場上了!在溝通的領域上,有很多的基本法則我們可以去探討、學習和應用。對於學習經營管理的學生們來說,這些溝通和談判技巧,在未來的職涯中更扮演著關鍵的角色。其中,如何與來自不同文化的人,進行有效的談判和溝通更是學生們需要重視的地方。
在課程中,我採用理論與實際操作雙軌並行的方法,讓同學們從學術理論的基礎出發,把學到的理論與同學們一起做實際的演練,搭配不同的情境設定,讓同學有身歷其境的感覺! 相信透過這樣的方法,同學們不僅可以學習學術理論,也能夠把理論充分運用於實際的溝通情境之中。

People actually have many chances to negotiate in their daily life, not to mention in business occasions. There are a lot of fundamentals that we could explore and discuss deeper in negotiation. I think it is necessary and important that management major students have the idea of how to negotiate in business or other sectors and with various people. Another thing is that, knowing the methods and strategies of negotiating with different people from various cultural backgrounds would be a vital ability for MBA graduates. In this course, I would introduce both academic and practical theories to students and have them practice in class via team activities. In this way, students may easily use what they learn in class in real negotiation occasions.

課堂活動  The following are activities that we will use in this course.
1. 閱讀 (學術文章/個案研究/影片分享)
Reading (academic/case study/video)
2. 團體活動—談判練習
Team activities—practicing several kinds of negotiation with different backgrounds.
3. 文化差異及策略應用
Cultural tactics
4. 模擬談判
Simulated negotiation
5. 個人談判經驗寫作—結合課程所學知識理論到實務分享
Journal writing (base on students’ daily negotiation experience)

(By Helen)

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媒體採訪報導 Media Report

"國際經濟商管學生會"海外志工 – 張少瑄、簡佑穎 
AIESEC International Volunteer Project Interviews -with Bonnie Chang and Erik Chien

  【記者梁瑛倫 & 林薈薰/綜合報導】你想如何善用你的暑期假期呢?有的學生埋頭苦幹,仍在書本堆裡打滾做論文研究;部份學生到企業實施實務暑期實習;現在我們要介紹的,則是 “國際經濟商管學生會” 國際志工計劃。就讀本校海洋環工系的簡佑穎和企管系的張少瑄利用假期到遙遠的非洲和中東經歷了一場不一樣的旅程。

   What is your plan for your summer vacation? Some students have decided to bury their heads in their thesis, while some join internships. Do not know what to do? AIESEC International Volunteer project could be one of your choices. NSYSU students, Erik Chien and Bonnie Chang, are two students who spend their vacation time working with AIESEC International Volunteer projects in Africa and Middle-East.

   家住南投的簡佑穎是個不多話卻很有自己想法的大男孩,他選擇到烏干達當志工,教當地的小朋友關於環境保護的知識,同時也利用專業知識協助當地的人就地取材,利用天然的素材製作爐灶,可以提升使用能源的效率,也可以達到環境保護不製造汙染的目的。當初是因為聽了一場海外志工研習的演講而興起到非洲當志工的念頭,他表示這是很難得的機會,如果現在不去做,以後也不會去了。於是起身計畫行動,在去年的暑假就動身前往烏干達。烏干達是東非的內陸國家,有著非洲明珠的號稱,因為高海拔和地理位置的關係,終年氣候宜人舒適。佑穎表示因為當地的天然環境條件太好,農作物不需要特別的施肥就能長得很好,農夫不需要太努力耕耘,就能有收成,當地人的物質慾望不高,只要能吃飽過日子,他們就會滿足。

   Erik Chien is from Nantou, he chose to be a volunteer in Uganda; teaching local students about environmental protection, and helping locals use natural materials to make kitchen ranges. He thought it was a good chance for him to be a volunteer in Africa; if he had not done it, it would never happen in his life. The weather in Uganda is very nice during the whole year. Crops are easy to grow without applying too much fertilizer. Thus, local people are quite satisfied with their life and do not have too many material desires.

   在烏干達擔任志工的期間,他認識了世界各國的志工青年,但他也提及到烏干達當志工,當地並沒有提供吃住的義務,一切還是得自己付費,和一般人想像中的志工生活是不太一樣的。至於人人聞之色變的瘧疾,佑穎表示,他們營隊中有兩個外國人有得過,而瘧疾在當地就像是被蚊蟲叮到一樣的稀鬆平常,通常服藥後就可康復。結束了烏干達的義工行程,佑穎一個人獨自踏上旅程來到了肯亞,他看到了壯麗的景色和草原上的動物遷徙,也在某個小鎮裡面見證了回教徒的信仰虔誠,在非洲旅行的途中他也遇到了來自台灣的台商,對方是事業經營有成的南投人,和他是同一個家鄉出生的,因此彼此格外有話可聊。這次的經驗讓他大開眼界,他也提醒想要到非洲旅行的人,在大城市裡面要小心治安,但同樣的,也有充滿人情味的小村鎮,這一切就留給大家親身去體驗了。

   Erik Chien (upper left side the 3 person in the picture) met many youth volunteers around the world in Uganda. AIESEC does not provide a residence for volunteers, which is different from the common idea of being a volunteer abroad. Malaria is a very common disease in Uganda; no one would be surprised if you caught that disease. After finishing his volunteer work, he traveled around Kenya and met a businessman who came from the same hometown as him. One thing that he wants to remind people is that when travelling in Africa people should always be alert and careful.
  
  

 

   企管系的張少瑄則是到埃及和中東遊歷。一開始,少瑄申請擔任埃及育幼院志工,但抵達當地,才發現育幼院因為內部的問題,無法提供她擔任義工的機會。就在此時她遇上埃及的一位補教業老闆,邀請她去向當地的大學畢業生演講關於組織行為理論,因為埃及的失業率很高,許多年輕人畢業後,無法有工作機會,於是該補教業老闆希望能找有國際經驗的人士去為他們的大學生演講。很慶幸地,少瑄曾修習黃賀教授的組織行為理論,攜帶的電腦內亦有相關課程講義,因此將課堂所學,在埃及發揮所長。結束埃及的行程後,她來到中東,去了以色列、巴勒斯坦、杜拜。少瑄表示,以巴長期以來的問題,導致巴勒斯坦呈現鎖國的狀態,巴勒斯坦人無法自由進出自己的國土,只能生活在恐懼之中,任由以色列控制自己的國家。她一進巴勒斯坦境內,立即有一名婦女,抓著她哭喊,哀求她一定要告訴外界,他們在這裡受到的不平等對待,讓世人知道他們需要自由。這突如其來的舉動讓少瑄十分震驚,也了解到以往大家看待世界的角度是由強勢國家的媒體主導的,這些美式的觀點並不是事實。

   Bonnie had the experience of volunteering in Egypt and Middle-East. She planned to be a volunteer in an orphanage, but turned out to be a lecturer, teaching organizational behavior to college graduates. She happened to take Professor Jason Huang’s organizational behavior course before, so it was a good chance for her to teach at a local school. She went to Israel, Palestine and Dubai after Egypt. The long-term conflict between Israel and Palestine traps Palestinians in their territory. She met a Palestinian woman who was crying and begging her to let people know that Palestinians had been living in fear for too long. They want people outside of Palestine to know that they need freedom desperately. The woman shocked Bonnie a lot; and made her understand that a powerful country’s point of view and behavior was not always true.

   中東行也讓少瑄體會到世界之大,伊斯蘭文化盛行的國家,完全不沾染所謂的「西方世界的文明」,他們的社會依循自己的價值觀和文化運作,完全和自己所成長和認知的世界是如此的不同。她也提到她在埃及授課的時候,女性比男性更加投入和認真,因為她們很珍惜可以上學受教育的機會。

   The trip to the Middle-East made Bonnie realize how big the world is. Countries with Islamic culture have nothing to do with so called “Western civilization.” They keep their own values and culture and have full lives. Bonnie mentioned that when she taught in Egypt, female students worked harder than male students, because they cherished the opportunity a lot.

   女性到埃及旅行要非常注意自身的安全,埃及因為信奉回教的關係,女性不被允許任意和男性交談、平日也是以面紗罩臉,在保守的民風下,埃及的男性對於女性外國遊客有著高度的興趣,這點是女性遊客應注意的事項。

   Bonnie reminds Asian women to be careful when travelling in Egypt, because in, Muslim culture, the local women are not allowed to talk to men and they have to cover their faces when they go out. Asian women do not do so, so they will easily catch people’s attention there. (By Lena & Helen)

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國家磐石獎_ 崧騰股份有限公司
National Outstanding SMEs Award - Interview with Solteam Electronics Co., LTD

【記者梁瑛倫 & 林薈薰/綜合報導】

前言  Preface:

   你知道國家磐石獎嗎?在找尋工作時,不妨先瞭解公司背景,曾獲得國家磐石獎的台灣中小企業,也許可作為你找工作的考量因素之一。

   Have you ever heard of the National Outstanding Small and Medium Enterprises Award? Companies that get this award might be more trustworthy and reliable companies for you to seek a future career with in Taiwan.

   從近幾年的金融風暴,到IT產業的微利時代來臨,國人開始注意到有一群人默默的耕耘努力,他們沒有酷炫的行銷手法、也沒有華麗的外表包裝,可是卻有扎扎實實的產出貢獻,和穩定的成長獲利,他們是台灣的中堅實力,也是台灣企業的典型代表。2014年2月17日,我們來到桃園的崧騰企業專訪該公司副總:邱素卿 小姐、人資協理:張石松 先生以及董事長特助:張文瀚 先生。該公司於2006年獲得第15屆國家磐石獎(註1),為台灣中小型企業的楷模典範。

   Since the financial crisis, the IT industry has faced low revenues. However, there are a bunch of companies like Solteam Electronics, who has neither shinning marketing strategies, nor a splendid appearance. Instead, they have steady production and revenue. We had a chance to interview Solteam’s Vice President, Ms. Christy Chiu, HR manager Mr. Stone Chang, and the president’s special assistant Mr. Ivan Chang on Feb. 17th, 2014. Solteam Electronics had obtained National Outstanding Small and Medium Enterprises Award by Taiwan Ministry of Economic Affairs in 2006. Solteam became a good role model for Taiwan’s small and medium enterprises since then.

公司簡介Company introduction:

   崧騰公司成立於1992年,專精於電源開關製造,旗下有四大事業體:全球資訊及消費電子(IT/Consumer Electronics)、工具機(Power Tools)、大型家電用品(Home Appliances)及汽車週邊設備之電源開關、插座(Automotive)。現更進一步提供客戶控制系統與機電整合解決方案。該公司在東莞、蘇州、柬埔寨、泰國設立工廠和辦公室。於2005年公開發行股票,並於2007年掛牌上櫃。

   Solteam Electronics Co., Ltd., headquartered in Taoyuan, Taiwan, is a world class manufacturer of switches, digital encoders, and optical fibers. All products are designed, developed, manufactured, and custom engineered in house to ensure their ability to respond to rapid changes, and requirements from their customers. Solteam have been serving the IT and appliance industries since 1992, and are expanding their scope to the power tools and automobile sectors.

專訪內容  Interview content:

1. 請問貴公司的企業風格為何? 傾向聘請哪種性格的員工?
What is your company style? What kind of employee character do you prefer?


   邱素卿 副總: 我們公司專精於電源開關,此產品著重在品質的可靠度,所以我們公司的內部風格偏向穩健信賴。但若是提及傾向聘請哪種性格的員工,我想各部門都有不同的要求,不同屬性的部門,會需求不一樣性格的員工。但我們公司採取專業化領導,用人唯才,公司內部並不盛行靠「關係」進來工作。我們與同事、部屬間的關係是平行的,董事長辦公室的門永遠是開啟的,歡迎大家隨時提出建議,公司內部氣氛融洽,我們是企業家族而非家族企業。

   V.P Ms. Christy Chiu: Solteam emphasizes on products’ quality, so we usually put more efforts on building company’s reliability. Each department has different standard in recruiting so it is hard find one specific character that we like. We worked with Japanese company, Omron as their OEM partner in early years; this made our company style a little bit close to Japanese style. We focus on people’s professional skills rather than Guan Xi. The communication between supervisor and employees is very open and easy. Employees can easily provide their ideas whenever they want. We are not a family-run business but rather a business of family.

2. 由簡介得知貴公司於2004在美國成立子公司  “Solteam USA LLC但為何又在2008年終止該公司營業?
Solteam established a branch, LLC in the U.S in 2004. Why did you close it?

   邱素卿 副總: 設立美國LLC本為就近服務美國工具機客戶,後因客戶調整全球策略,德國總部負責新產品開發,一般業務回歸全球工廠。因業務型態改變因此調整美國營運模式,由台灣總部業務及研發人員長期密集出差的模式因應。因此無須再設立服務據點之需求因此將美國子公司註銷。但仍持續深耕美國市場,目前崧騰美國市場客戶有GE、Whirlpool、TTI、B&D、Lear(GM&Ford) 等知名客戶。

   Ms. Christy Chiu: We took over General Electric Company’s switches factory in order to serve Porsche but we found that Porsche’s factories mainly gathered in South-East Asia. After the evaluation, we decide to close the factory.

3. 請問在微利時代,你們堅持走高品質路線,如何與低價廠商競爭?
How do you compete with others with high quality products which make your revenue very little?

   邱素卿 副總: 我們的策略是客戶頂級化,我們爭取成為世界頂尖品牌的供應商,比如:Whirlpool、GE、Bosch、Hitachi等等知名品牌。如此我們可以避開走低價路線的惡性競爭,因為我們的產品攸關使用者的安全性,他必須是信賴可靠的,所以我們投入大量的研發、申請專利,如此可以拉高技術門檻,提升品質和競爭力,所以我們可以與低價市場區隔開來。我們從生產小配件開始到現在可以替客戶量身訂作提供整套的機電和控制系統的解決方案,這都是長時間投注在研發上得到的成果,而這些都不是低價廠商可以速成得到的品質和服務。

   Ms. Christy Chiu: We define us as a world top brand supplier. We aim to become the supplier for Whirlpool, GE, Bosch and Hitachi, etc. To reach our goal, we invested a lot in RD, getting intellectual properties for our products. By doing so, we differentiate our company from others. Moreover, our services start from little supplements production to customize the whole electronic and controlling system solution for our customers. These are the result of our long term investment on RD.

4. 我從貴公司的網站上發現貴公司需求的人才似乎是工程師較多,會有商管人才的需求嗎? 會願意聘請外籍人士成為員工嗎?
From Sol team’s website, it seems that your employee structure is mainly composed by engineers. Do you need any management professionals or foreign talents?

   張石松 協理: 我們的確需要較多的工程師,因為研發對我們公司來說相當重要,商管人才也是會有需求,但比較沒有這麼多。至於外籍人士,我們曾經聘請過一些員工他們是外國籍。
HR manager Mr. Stone Chang: As we mentioned before, our company put much of our resources on product research and development, we need many engineers to help this part. On the other hand, we do have needs of management professionals as most sales are majored in Business Management, but still not as many as engineers in R&D Dept.. As for foreign talents, we had some foreign employees before.

5. 請問貴公司願意提供實習機會給IBMBA的學生嗎? 如果是外籍人士,需要會說中文嗎?
Would you like to provide some internship positions for IBMBA students? Do foreign students need Chinese ability?

   張石松 協理: 實習機會這點我們可以再商榷,公司內部各部門會在五月份時,提出實習員額需求,人資部進行後續作業。至於外籍人士會不會說中文,其實我們公司內部,完全可以用英文溝通,只是電腦的操作介面是中文,他們可能要會一點中文才能看懂。

   HR manager Mr. Stone Chang: We could have further discussion or the internship part later because each department sectors will release internship vacancies in May. Our employees have no problem in communicating in English, but the computer interface in Chinese. Foreigners should have some basic idea of Chinese or they will have a hard time.

   註1:此獎項是中華民國全國中小企業總會於民國81年創立了第一個專屬於中小企業的國家級獎項,透過表揚傑出中小企業,以促進中小企業標竿典範之模式,讓獲獎企業的經營模式,透過全國性的發表,塑造台灣所有中小企業互相學習成功的模式,彼此激勵震盪,加速企業升級。

   For more information about the National Outstanding Small and Medium Enterprises Award, you may check out below website link.

   http://www.moeasmea.gov.tw/ct.asp?xItem=70&CtNode=261&mp=2    (By Lena & Helen)

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人物專訪 Exclusive Interview

IB95黃曉芳_嘉鴻遊艇行銷部 IB95 Michelle Huang Marketing Department, Horizon Group
 ─轉動海上豪宅—行銷台灣驕傲Market the Pride of Taiwan — mansions on the sea

 

【記者林薈薰/綜合報導】

. 請學姊簡述一下求學/工作背景。
Would you please briefly tell us your education and working background?

求學歷程  Education:
  五專 外文系→屏商 翻譯系→中山大學 IBMBA
  Foreign language and translation major in collegeàNSYSU IBMBA

工作經歷Work experience:
  英文補習班講師 5年→貿易公司國外業務→中山產學研究中心專案管理 2年 (綠色育成中心/岡山環保科技園區專案)→現任職於嘉鴻集團行銷中心。
  English teacher for 5 yearsà Sales representative of a trading company à NSYSU Operation Center of Industry and University Cooperation (Project management) 2 years à Horizon Yacht Marketing department 3 years

2. 請問為何想加入IBMBA?
Why did you join IBMBA?

在補教業工作累積了一段時間,期許自己對人生能有另一條道路的規劃,並且利用重新回學校的時間沉澱自己。

I felt like it is time for me to try and find new possibilities for my life years ago. So, I decided
to go back to school and learned something different.

3. IBMBA求學歷程對就職的影響?
Does IBMBA program give you any help or inspiration to your work?

兩年的學校生涯中累積了許多的商管知識,雖然因為時間的限制,在一門課學得並不是很多,但是在兩年之中也累積了一定的能量,對於日後在工作上遇到新的課題時很有幫助,因為我能夠很快地找到我需要的資源。

The 2 years at NSYSU really gave me a lot; not only on the academic things but people skills. We not
only learned academic knowledge but got chances to practice how to cooperate with different people
through team works. These things help me a lot in my work because I could apply the knowledge and
skills from time to time.

4. 為何選擇嘉鴻遊艇?
Why Horizon Yacht?

嘉鴻遊艇當時在尋找行銷人員,參考工作內容之後發現很符合我的期望。我希望能從事單純的行銷工作、展場規畫以及推行新產品等業務,Horizon在這方面的十分符合我的期望。也因為之前的工作經驗累積,讓我順利得到在Horizon的行銷職務。

The marketing position of Horizon meets my requests a lot. Horizon separates sales and marketing into
two departments, which is not very common in Taiwan. Taiwan companies usually mix sales and
marketing together. I would like to work in a simple marketing department then I could fully focus on
the marketing work.

5. 在嘉鴻遊艇負責的業務?
What do you do in Horizon Yacht marketing department?

在行銷中心要做的事情不少,簡單將工作區分為對內和對外兩個部分來說。

對內的部分主要是要與嘉鴻在高雄的四個工廠密切合作。協助各廠的新船推行或是維護工作。另外也要執行主管交辦的新計劃或活動規畫進行。另外,編列年度的廣告及公關費用也是行銷中心的重點工作之一,如何妥善應用廣告和公關預算是我們的一大課題。將預算平均且適當分配給不同產品進而創造最大收益是我們的目標。編輯Horizon公司季刊也是行銷中心的業務範圍將每一季發生的重點事項以及新資訊放在季刊中給同仁以及客戶們參考。

對外工作的部分則是要計劃每年度世界各地的遊艇展,決定是否參展以及後續的聯絡事宜。管理國外代理商的品牌推廣也是行銷中心的工作。時常與代理商保持密切聯絡以達到溝通無障礙、資訊無落差,讓公司的業務進行順利。每年嘉鴻也會接待一些企業、學校甚至是政府機關的參訪團體。這部分的聯絡和規劃事宜也是由行銷中心負責。

The marketing department plays an important role in Horizon.
We simply divide our work into two parts—internal and external.

Internal:
We work with Horizon’s four factories. We help with the new yacht marketing and maintaining existing
products. Planning domestic and oversea exhibition is another main job. Furthermore, annual
advertisement and public relation budget planning is also vital.
Allocating the budget and make the profit maximization is our goal. We also make Horizon magazine on
our own. The content of the magazine includes of the news of our company and global yacht news.

External:
There are various types of yacht exhibitions around the world. It is hard for Horizon to join each one. Thus, we have to evaluate each exhibition and decide whether Horizon joining or not. Marketing departments also manage and maintain the relationship with our oversea agents. Whenever they have any problems or need any help, we have to get to them in the shortest time. Horizon gets many requests of our company visiting. Marketing department is in charge of these requests.

6. 可否簡述目前為止在行銷工作中獲得的心得感想?
Would you please any feedback or ideas you have by working in marketing department?

行銷中心為一統整公司各方資訊政策以及連結外部資訊的平台。不僅是要隨時準備好接受新任務,也要有高度的執行力將計畫有效率地執行。在行銷中心工作的人,最重要的是要有願意和來自各單位的人溝通的特質,並且在想法和執行事情時要有充分的彈性,如此一來才容易在工作中得到樂趣和成就感。

Marketing department is the core platform of integrating information of Horizon. We need to be prepared all the time to deal with different missions and challenges we have any time. Also, we have to conduct the plans in an efficient way. People who want to work in the marketing department should be flexible and willing to work with others as a team.

7. 最後有沒有什麼建議可以給想走行銷領域的學弟妹? 如何在學校得到需要的知識? 自己需要充實哪方面的技能?
Would you please give some suggestions to people who are interested in marketing job?

公關公司、展場規劃、廣告公司都有碰觸到行銷的範疇。若是對行銷工作有興趣的人可以對這些產業進行研究並且找出自己最想踏足的一個。隨時準備好自己面對新的挑戰以及良好的人際溝通技能都是從事行銷工作重要的條件。

Actually there are many jobs that need marketing talents. For example, Public relation companies, exhibition planning and advertisement companies. If you are interested in doing marketing, these are some field that you may try to get in.

職場小秘訣  Office tip:

當老闆交派任務或是提出新想法時,不要急著說NO! 一定要先停下來想一想之後再提出想法。老闆提出來的事情一定有他的道理,其中奧秘只能由我們自己去體會了!

When your boss gives or raises a new opinion, please do not say “No“ at the first place. He or she becomes a boss because of some reasons.  Look before you leap! (By Helen)

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交流分享 Social Event

IBMBA學生北京參訪_領導力與人力資源管理論壇
Field Trip to Beijing - Special Lectures on Leadership and HRM


  【記者吳雨虹/綜合報導】2014年1月份的經濟學人引用了奇異執行長傑佛瑞.依梅特之言描述中國大陸對外企魅力不在的現況,「中國市場非常龐大,但困難重重。其他規模同等的市場,卻沒有這麼多難題。」對台灣學生而言,未來該如何看待中國市場?IB101的任耕慧、范雅婷、陳慈徽本學期參加了大陸人管課程的北京參訪,拜訪了頂新集團、奧美公關公司、聯想集團及其他多家企業,也提出了他們此行對中國的發現與見解。

   This January, The Economist used the words of Jeffrey R. Immelt, the boss of GE, to illustrate the current situation of China: “China is big, but it is hard to touch/enter the market. Some other nations/places are equally big, but they are not quite as hard.” What do business students in Taiwan think of China? This semester, Tammy, Lea and Michelle had an opportunity to join a field trip to Beijing with their HRM class.  They visited several companies like Ting Hsin, Lenovo, and Ogilvy & Mather, and they were willing to share their opinions and discoveries of China.

   中國大陸自1950年代開始,依時序陸續提出各「五年計畫」,從最早的工業基礎建設自最新高新技術產業、強化服務業及區域規劃為主,說明了這個新興經濟強國從世界工廠走向世界市場的改變。此次參訪目的之一,便是深入企業,瞭解各企業如何善用策略迎戰這劇烈的轉型。

   Since the 1950s, China has proposed a number of “five-year plans.” From the earliest industrial construction to the latest high-tech industry development and service industry, the shift illustrates the change of China from the “world’s factory” to the “world’s market”. The purpose of the field trip was to explore how these companies face severe changes with a variety of strategies.
  

  身為中國最大的台灣公司之一,頂新集團的崛起被業界視為傳奇,而這可歸功於他們對人資策略的用心。頂新將企業文化融入人才的選、育、用、留中,細心規劃各階段的人資原則,努力營造員工歸屬感;不分台籍、陸籍,只要有能力皆能進入管理階層!也難怪能以台企身分成功擄獲大陸眾多人口的心。

   As one of the major enterprises in Taiwan, the success in China of Ting Hsin is very remarkable, and this can be attributed to their focus on human resources. Ting Hsin integrates their entrepreneurial culture into their HR system; they plan their recruitment, nurture, appointment and promotion policies carefully, with the aim of building up the sense of belonging for all employees. They promote talented people into the managerial level regardless of nationality; no wonder Ting Hsin is so well-accepted by the people of China.

   奧美公關公司則在招募人才時就別具用心,以「稀有動物樂園」的標題淺顯易懂地傳遞企業文化與希望招募的人才特質。廣告公關業一向是人才流動快速的產業,為了留才與育才,奧美不僅給予員工完整的培育體系,更鼓勵員工申請轉調單位,讓員工能適才適性的發展。而在挖腳風氣盛行的大陸人力市場,奧美也鼓勵離職員工吃回頭草,歡迎離職員工回來。

   On the other hand, Ogilvy & Mather place more emphasis on talent selection. In an industry with a high turnover rate, Ogilvy & Mather has a well-developed, cultivated system; and encourages employees to apply for transfers.  They help employees to do self-development within the organization. Furthermore, Ogilvy & Mather does not reject employees who have left the company before, and who want to come back.

   過去對北京的認識,多半透過媒體間接認識。實際親身走訪後,三位同學不僅對北京異於台灣的人文風俗印象深刻,也更加肯定北京的急速發展。他們認為,雖然現在中國經濟發展減緩,但反而是邁入穩定發展的階段。與其聽任媒體的悲觀預測,不如發揮台灣人的樂觀與韌性,積極培育自我,未來,才能在大華人市場開創機會。



   Before this trip, our knowledge of Beijing was mostly oblique and indirect; after this trip, our IBMBA students were not only surprised by the different customs and weather, but also by the rapid development in Beijing. Rather than accept pessimistic predictions, it is better to be optimistic and well-prepared, waiting for new opportunities in the future. (By Rainbow)

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