IB 新典範---新科畢業生專訪---張偉鴻/葛吉優 (下)
IB Pioneers---Interview with IB students who are graduating within 18 months.
<Part 2>---Joseph Chang/ Guillaume Valery
Why did you apply for the IB program?
There are several reasons that motivated me to apply for the IB program:
First, I had been in Taiwan for over 3 years (I spent one year at Fu-Jen Catholic University for Mandarin and Chinese culture studies) and 2 years at Chiayi University where I got my master degree in economics). Because I stayed in Taiwan for such a long period of time, I got used to the life here and I enjoy the environment. This was the main reason I decided to extend my stay.
In addition, my master in economics was too theoretical and more suitable for an academic career, so I wanted something more practical. Since I was not so motivated to pursue a PhD because of the high opportunity cost, I decided to pursue an MBA, which I felt could open up job opportunities for me in Taiwan and in Asia.
Finally, during my research, I noticed that National Sun Yat-sen University’s MBA (College of Management) was both very famous in Taiwan, and well ranked. In addition, the opportunity to study the entire MBA curriculum in English was a key factor. I was looking for a “good” MBA offering some “good courses” with at least an AACSB accreditation, and of course an MBA that could provide job opportunities for me after graduation. Based off of my research, it appeared that the IB program met the above requirements and this is why I decided to apply for the program.
During your IBMBA studies, what courses interested you the most?
Having been a graduate student in economics, I was more interested in quantitative courses, especially finance and economics. Because the Department of Finance at NSYSU is among one of best in Taiwan, I decided to take a lot of finance courses such as Options Markets Theory and Strategy, Portfolio Management, Financial Mathematics, Financial Market Theory and Practice, Financial Management, Fixed Income Securities, and a few others. Of the 57 credits I took, 2/3 of these courses were finance-related.
What advice do you have to complete the IB program in one and a half years like you did?
In order to complete the IB program in one and half years, you must set this goal before applying to the program. In my case, I decided before applying that I wanted to complete the MBA in less than two years. The most challenging part is the thesis, which I should admit that for someone who never wrote a master thesis, it will be quite a challenge. My advantage was the fact that I’ve already written a master thesis during my economics studies. My strategy was as follows: I took 16 courses (48 credits) including one independent studies course during my first year. I also managed to choose my thesis topic and my potential advisor during the second semester of the first year. I then used the summer vacation to read some articles related to my topic and write my literature review. Finally, the first semester of the second year was entirely devoted to writing the thesis.
To be honest, completing the MBA in one and a half years is not an easy task, even for someone who already had experience in thesis writing. This requires a lot of hard work, commitment, determination, strong organization skills, and of course some thesis writing skills. You must be able to handle pressure, since you will always be anxious and nervous about the fact that you may not finish your thesis on time. I also forgot to mention one critical factor, which is to check the different rules, administrative procedures, deadlines, and schedules related to the oral defense and thesis submission as early as possible. Doing this will help you properly organize and plan your work.
Some advice for IBMBA junior students:
Having some clear goals about your future career will help you choose the proper courses accordingly. For example, if you are interested in a career in finance, you must take many finance courses and develop your quantitative skills, whereas someone who is interested in marketing should focus mainly on marketing courses.
In addition, take courses where you can learn a lot instead of taking courses just because they are easy and can give you good grades. I personally believe that if you decide to devote two years of your life to studying, while also paying tuition, you should spend your time and money efficiently. There are many interesting courses in the College of Management. I encourage junior students to explore these courses and always select courses where they can learn, instead of focusing on easy grades.
Work hard in your studies and don’t be lazy. I know some students who often say, “The most important thing for me is to get my MBA degree”. While this may be true, I do believe that a company will hire an MBA student because of his capabilities and skills, not just because of the title “MBA”. In my opinion, it is useless to get an MBA degree without having the necessary skills that an MBA student is expected to have. An MBA degree without skills will hamper your future job career development.
Try to study by yourself instead of following the “in class schedule” where time is too short to cover an entire subject. Being a master student, a big part of the knowledge you get will be gained outside of the class (personal research, reading materials, etc.). The course will give you some basics and it is up to you to improve your skills by reading a lot, doing further research, and having discussions with professors. For example, if you are interested in marketing, try to read some marketing books recommended by your professors. Don’t hesitate to ask questions to your professor during and after class. Doing this will tremendously boost your knowledge in the related subject, and will be useful in your future career.
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Social Enterprise Insights 3rd Year Forum:
The Power of Persistence
【By Helen Lin】Social Enterprise Insights is a Mandarin social enterprise platform which was founded in 2012 by Sunny Lin. Before the platform’s establishment, almost all of the information on the internet about social enterprises was in English, thus creating a barrier for non-English speakers. Due to this limitation for non-English speakers, Sunny decided to create a platform for Mandarin speakers; more specifically, a platform where people who are passionate about social enterprise issues could exchange ideas with each other. Growing from only seven people, to a company which has more than ten volunteers and a hundred thousand followers on Facebook, Sunny and her team are driven by Muhammad Yunus’ words of wisdom which state, “Starting from my own, doing something groundbreaking”. By creating Social Enterprise Insights, Sunny and her team hope to provide people who have questions about social enterprises an effective community-based resource where they can find answers to any questions they may have.
2015年是社企流創立的三週年，依照慣例，舉行週年論壇，邀請國內外社會企業創業家至論壇分享並與參加者進行交流。今年的論壇主題是「堅持的力量」。改變社會，可能從一個人的想法開始，拓展至團體，經過時間的累積和淬鍊，讓想法變成行動，進而為社會帶來改變，而這樣的改變都要倚賴堅持的力量。為了傳達堅持的力量這個概念，論壇邀請了30位社會創革者，分享他們創立社會企的酸甜苦辣。本次來自國外的講者有來自英國 「廢墟中的寶石」(Rubies in the Rubble)創辦人- Jenny Dawson以及來自韓國「樹木星球」創辦人Kim Hyung Soo。
Social Enterprise Insights has hosted yearly forums since it’s establishment in 2012. This year marks the 3rd annual forum tilted, “The Power of Persistence”. Sunny and her team believe that changing the world could simply start from a single person’s idea, and having a group of people with similar ideas and interests could produce something extraordinary. All of the success had by this revolutionary platform is based on long-term persistence. To illustrate the power of persistence, Social Enterprise Insights invited 30 social enterprise innovators to the forum, where they could network and share their start-up experiences. Speakers came from various countries overseas including the U.K. and South Korea. Some notable speakers include the founder of “Rubies in the Rubble”, Jenny Dawson from the U.K, and the founder of “Tree Planet”, Kim Hyung Soo from South Korea.
Taiwanese entrepreneurs were also represented in the forum, and this includes the founder of the “Spring Trading Company”, Shi Ming-Huang, and the famous inventor, Liu Ta-Tan. Also in attendance were the founder of “OKOGREEN”, Yu Wen-Ru, the manager of “Victory Potential Development Center for the Disabled”, Chang Ying-Su, the founder of “Duofu”, Hsu Tso-Fu, and the founder of “Sky Yard”, Ho Pai-Chun. In addition to these notable names, the CEO of “Innovation Works”, Lee Kai-Fu, also participated in the forum and shared his ideas on start-ups and innovation. If you are interested in further exploring this topic, more information can be found on Social Enterprise Insight’s website at (http://www.seinsights.asia). If you are interested in social enterprises and want to be the first to receive the latest information, you may also follow Social Enterprise Insight’s Facebook page at (https://www.facebook.com/seinsights?fref=ts)!
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Silicon Valley Start-up Training Project Presentation
【記者林薈薰報導】2014年9月由科技部指導，由國家實驗研究院 (NARLabs)所推動的「矽谷科技創業培訓計畫」於2015年1月選送了十個團隊至美國矽谷的PLUG AND PLAY中心接受為期兩週的創業訓練與指導。PLUG AND PLAY為一位於美國矽谷的創業加速器(Startup accelerator)，提供創業團隊創業指導、提供資金募集管道，同時也讓來自各地的創業團隊互相交流。回台灣之後，於4月15日、18日分別在台北及高雄舉行成果發表會，分享至矽谷受訓的心得與未來展望。
【By Helen Lin】 Guided by the Ministry of Science and Technology, and conducted by National Applied Research Labs, “Silicon Valley Technology Startups Incubating Program” sent 10 teams to Plug And Play, a startup accelerator in Silicon Valley, for two weeks of hands-on training. During their stay in the U.S., the program provided startup training, various venture capital channels, and opportunities for teams to communicate and exchange ideas with startups from different industries. After coming back to Taiwan, two presentations about their experiences were held in Taipei and in Kaohsiung on April 15th and 18th, respectively.
本次計畫入選的團隊包括CODEME-軟體工程師的專業社群平台、DNArails透過定序科技NGS所產生的DNA資料及獨特計算建立人類基因平台，協助醫生及生物科學家研究檢測家族遺傳疾病、MeriDian團隊的MoniCAR在不改變駕駛習慣的前提下，及時擷取駕駛的生理訊號，偵測駕駛的疲勞狀況，近而提供主動是的安全保護、NVTEK利用創新技術解構影像，即使在黑夜中也能取得清晰的影像紀錄、PickNDrop讓人們用手勢就能自由地從互動式機台上拿取需要的產品、skymizer研發出讓使用者不用換手機或購買新的硬體，手機速度仍然十分迅速、somer團隊開發的APP murmur，讓使用者在網路社群發文沒壓力、VMFive的AdPlay讓想玩新遊戲的你不用下載也可以先試玩、What’s in幫你準備好所有的產品成分和說明，買保養品和保健品更安心，最後是很多大學課堂常用的APP- ZUVIO，使用此APP讓師生的互動更便利且快速。以上十個團隊的產品很多都已經進到商品化的階段，讀者們以後在生活中可以多多留意，支持台灣的創新創業團隊，讓台灣更多優秀的創新想法被看見，如此一來，將會有更多的創新想法在我們的生活中發生！
There were a total of 10 teams participating in the Silicon Valley training：
1. CODEME- This team created an advanced platform for software engineers.
2. DNArails- This team established a platform for DNA data sequencing. Data was generated by NGS technology and via advanced computing, assistance could be given to doctors and scientists to detect biological hereditary diseases.
3. MeriDian- This group developed a MoniCAR system, which effectively captures people’s physiological signals while driving, without the user having to change their driving habits. This sophisticated technology ensures that drivers are operating their vehicles under safe conditions.
4. NVTEK- Using innovative technology to deconstruct images, this group came up with this solution to allow analysis of images captured via CCTV to be seen during the night.
5. PickNDrop- People can choose and drop items from various interactive devices, making shopping easier and more efficient.
6. Skymizer- By using Skymizer, users do not need to buy a new phone or upgrade their hardware, and can instantly speed up their old or slow phones.
7. Somer- The application “Murmur” was developed by Somer, and gives you a private space to express yourself and follow your friends’ latest updates anonymously.
8. VMFive- The application “Adplay”, developed by VMFive, allows users to pre-play phone games without downloading the game. In other words, they can try it before downloading it!
9. What’s In- Check with “What’s In” while you are shopping for cosmetics and nutritional supplements to find out everything about the ingredients on the label.
10. ZUVIO- An application called ZUVIO provides an innovative solution for both teachers and students. Teachers assign questions to students via ZUVIO, and then students may send answers and feedback back via the same application. ZUVIO helps foster more discussion and interaction between teachers and students during class.
A large percentage of the team’s products are being commercialized and gaining positive feedback from the market. Going forward, it will be interesting to pay attention to these products and services as they become more popular. The most important thing that we need to do now is to support Taiwanese startups by using these new, revolutionary products and services. If we continue to support the development of these innovations, more great ideas and products that make our lives easier will be developed in the future!
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畢業校友專訪 IBMBA Graduate Exclusive Interview
IBMBA 99 江德曼 Thiombiano Dramane Germain
【By Lena Liang】>Thiombiano Dramane Germain enrolled in this program in 2008, and graduated in 2010. He is the first African student in this program, and can not only speak Chinese fluently without an accent, but can also speak Minnan (Hokkien-Taiwanese)! Moreover, because he enjoyed the environment at NSYSU, he decided to apply for the PhD program in Asia-Pacific Studies after he graduated from the IB program. Now, he is going to get his PhD this June. I was very fortunate to get the opportunity to interview him before his graduation.
Why did you apply for the IB program?
I applied for this program because I wanted to broaden my knowledge and perspective in the area of management. The IBMBA program, which offered theoretical and practical knowledge, was the ideal program for me.
What was your motivation to apply for an Asian Pacific & China Studies
After completing my master degree, I wanted to know more about Southeast Asia, which is currently the hottest region in terms of political and economic issues (mainly due to the rise of China). In addition, this field of research is not common in Africa. Therefore, after graduation I hope to introduce this area of study to African Universities (specifically West-African Universities)
What is the main takeaway from studying both IBMBA and Asia Pacific &
From the IBMBA program, I learned about doing business in China and the importance of the concept of "guan-xi" in the Han culture.
From Asia-Pacific Studies, I learned about “cross-strait relations”, such as the interactions between China and its neighbors and the hegemonic relations that seem to exist between China and its Southeast Asian neighbors. Due to China having increasing economical power, it attempts to impose its views on developing Asian countries. This is especially apparent in issues related to the recognition of Taiwan. Nowadays, as China is growing, it will impose itself to its neighbors similar to the United States’ hegemonic behavior towards its Latin American neighbors.
What are your future plans after you receive your PhD degree?
After receiving my PhD, I plan to be a consultant and a bridge between Asian businesses interested in investing in Africa. Also, as previously mentioned, I would like to one day teach in African Universities.
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IB Special Team 社會企業行銷業務競賽----中山Triple Magic專訪
Social Enterprise Marketing Competition
- Interview With Team Triple Magic from NSYSU
【By Amy Tsai】Do you know what a social enterprise is? Although 2014 was the year for the introduction of Social Enterprises in Taiwan, many people might still be unfamiliar with the term. There are many ways that one can get to know more about social enterprises, including an activity held on campus, the “Social Enterprise Marketing Competition”. The competition was put on by several existing social enterprises, including iLOHAS, Dialogue in the Dark, and Doufu. FitGlasses, a newly established online optical company, sponsored this year’s competition. Students taking part in the competition were required to come up with an innovative business model for FitGlasses related to social enterprise. That is, students should think up a business model for FitGlasses that is not only financially sustainable, but one that can also solve a certain social issue. This competition gave students a great opportunity to deepen their knowledge about social enterprises, foster their creative thinking, and challenge their execution ability by asking them to put their marketing plan into action. As you can imagine, this kind of challenging and practical competition attracted many students from different schools all over Taiwan. Yet, only 20 teams would ultimately be selected after initial screening to advance to the second stage of the competition. Of these 20 teams selected, only 10 teams were chosen to compete to become the champion. IB-Epaper was very fortunate to get the chance to interview one of the top-10 selected teams- Triple Magic from NSYSU. In addition to this, three of the members from this team were IBMBA students. Below, Triple Magic shares their experiences and gives us some useful suggestions for those who may be interested in joining the competition in the future.
What was your motivation for joining the competition? How did you form your team?
According to one of the team members, Pei, she wanted to join the competition because of a speech given by Professor Cheng-Yi about social enterprises. Pei tells us, “I became interested in experiencing what social enterprises are doing to help the community. This competition gave me a chance to go through the process of starting from zero and encountering all kinds of difficulties that one would run into related to starting a new business. In other words, I joined the competition to deeper understand about what social enterprises really are.” Another team member, Grace, said that her reason for participating was quite simple and that she “Just wanted to do something good.” Grace felt that taking part in this competition was doing something positive, not only because it fosters the spirit of social enterprises, but also because the competition required participants to execute their marketing ideas in the real world. Students were able to use their own ideas to solve real-life social issues. According to Triple Magic, forming a team was one of the biggest challenges because they had to find people who were easy to work with and who had similar goals. The group told us that without choosing your teammates closely, the entire six months of the competition could potentially be a disaster. Initially, Grace and Pei were both interested in social enterprises, so they decided to team up. Shortly after their partnership, they approached Phoenix, who is majoring in Public Affairs, and who already had experience related to social enterprise. Phoenix agreed to join their team, and from this, Triple Magic was born.
Please share some information about your project “One Good Thing”. Were there any difficulties that you ran into during this project?
「一見好視情」是Triple Magic為FitGlasses所想出一套符合社會企業精神的專案，每當顧客上網購買FitGlasses眼鏡，「一見好視情」團隊就會將眼鏡售價的百分之五提撥出來，支持自組的義診團到偏鄉學校替孩童進行免費視力檢測服務，目的在於希望能夠縮短城鄉間的醫療資源差距。「一見好視情」的義診團是由Triple Magic三位隊員特別與樹人醫專視光系的同學們合作組成，比賽期間以來，總計到高雄偏鄉（鹿竹區與阿蓮區）各幼稚園，進行了七次的義診服務。而當提及困難之處，霈嚅告訴我們：「最一開始的困難之處其實就是思考要解決何種社會問題，而且還得想要怎麼與眼鏡結合。」而當確定了想法後，在實際執行上更是困難重重，「特別是一開始主辦單位並沒有提供經費，也因此執行上就會遇到困難，特別是我們必須常常搭火車到高雄偏鄉、有時還要準備粉絲專業的小獎品等等，後來是我們跟主辦單位提議贊助每組各五千元，狀況才好一些。」另外，Triple Magic表示，除了以上的困難外，主要還有時間與心力的上的挑戰：「我們每周四早上七點就必須到高雄火車站集合，去義診、去與學校接洽，還得花很多時間討論計畫，而除此之外，還得要寫報告，其實整個過程都是很忙、很累的，所以要堅持下去就是最大的挑戰。」遇到了這麼多困難與挑戰，Triple Magic特別想要感謝那些給予他們幫助的人，並認為：「當你真的想做一件事，而那件事是一件好事，一定很多人願意幫助你！」
The name of the project that Triple Magic proposed to FitGlasses was “One Good Thing”. The idea was that each time customers purchase glasses from FitGlasses’ online store, five percent of the product sales price would go to funding a volunteer team to do free sight-checks for kindergarten students in rural areas, such as Alian and Luzhu districts in Kaohsiung. This project was aimed at bridging the gap between urban and rural areas in terms of accessibility to eye-care resources. The volunteer team was formed by Triple Magic, and students from the Optometry Department of Shu-Zen Junior College. During the competition, the team had done sight-checks for seven different kindergartens. While talking about difficulties they had encountered, Pei told us, “The first big issue was at the beginning when we were thinking about what social problem we should focus on. The challenge was that it needed to be related to glasses, which was quite difficult.” Later, after they came up with their idea to help kindergarten students, they realized that executing the project was not so easy. Pei says, “The problem was that we didn’t have much money, and the competition organizers didn’t fund the expenses for the project. Throughout the project, we needed to frequently travel by train to rural areas, which was quite costly. In addition to this, we also needed to provide some small gifts for participants of our online activities. It was not until we found a sponsor, who funded each team with 5000 NTD, that the financial issue became less cumbersome.” Apart from the challenges previously mentioned, Triple Magic revealed that the biggest difficulty a team might encounter was probably the challenge of managing time and energy. Pei shares that, “Every Thursday morning we had to meet at Kaohsiung Train Station at seven in the morning to go on missions, to discuss the project with kindergartens, or to meet for our own group discussions. In addition to this, we were required to write reports. It was an extremely busy and tiring time, so perseverance was the biggest challenge.” Though they had many difficulties, the team told us that they were really thankful to get the opportunity to help so many people. Triple Magic says, “When you really want to do something, and that thing is a good thing, you find many people who would like to offer help.”
What was the most rewarding part of joining the competition? Could you give some suggestions to those who are interested in participating in this competition?
Triple Magic認為，參加這個比賽確實能夠深入了解社會企業，特別因為經歷了實際執行的過程，所以獲得了許多寶貴的經驗：「做了才深刻了解，社會企業也是企業，也是建立在注重營收的商業模式上，也就是說，不管你想要解決怎麼樣的社會議題，要先能賺錢是一件很重要的事。而要能營運賺錢，找到資金來源更是最重大的任務，像是來自政大的冠軍隊在執行上就非常優秀，因為他們很懂得該怎麼拿到錢，他們將理念放上募資平台做宣傳，因而獲得了許多資金，讓他們執行起來更順利，這或許也是他們能夠拿冠軍的原因。」另外，隊員告訴我們，參加這個比賽才知道經營社會企業真的非常的不容易，他們認為：「跟一般企業比起來，社會企業的商業模式必須更高竿，因為在營運時它必須做到財務上能夠自給自足，又得要不間斷地投入於解決某個社會問題。」除了財務上的挑戰外，Triple Magic也理解到，其實一個好點子對社會企業來說真的非常重要，到底要怎麼結合「創造利潤」與「解決社會問題」將會決定能否經營下去，若是有好點子能將兩者結合，將能達到綜效，然而若是點子不好，消費者可能不願買單。
到了採訪的尾端，當問起Triple Magic賽後是否會繼續「一見小視情」的專案，他們略帶可惜的說：「一方面是因為比完賽後大家還有許多事情要忙，另一方面是覺得其實「一見小視情」的點子還不夠好，可能仍偏向一般「企業社會責任」的做法，因此若要繼續，也還需要轉型，所以總而言之，目前這個專案就先告一段落了。」不過Triple Magic也提及，事實上主辦單位是非常支持各組賽後持續執行專案的，他們願意花一年的時間追蹤有意願繼續經營的組別，然後將他們的想法傳承給下一屆、交接下去做，因為對主辦單位來說，舉辦比賽就像是在播種，每當一個組別提出寶貴想法，就是為社會種下一顆社會企業的種子。對於這個社企比賽的初衷，Triple Magic非常認同，也因此非常推薦大家參加這個比賽，他們特別建議：「對於想了解社會企業的人，參加這個比賽除了讓你能深入了解社企外，還能夠帶給你許多寶貴的社企經驗！且比賽過程就像創業，非常富有挑戰也非常有趣！」參賽後，隊員們也在心中默默播下將來想要投入社企的種子，畢竟，做社會企業就是在做「一件好事情」呀！
To team Triple Magic, the greatest reward was gaining a thorough knowledge of social enterprises. Particularly because the competition required them to put ideas into practice, they gained many invaluable experiences. Triple Magic states, “After the competition of the project, we got to know that social enterprises are business enterprises, too. That is, making profit is still one of the most crucial parts that determines how well one social enterprise can carry out their ideas to solve social issues. The precondition for these enterprises is that they have to get enough initial funding to support their operations. A great example of this was the champion team from NCCU who really knew how to effectively raise money. Due to this team putting their ideas on online capital-raising platforms, they raised significant amounts of money that helped contribute to the smooth execution of their project. This could be a possibility as to why they ended up winning the competition.” In addition, Triple Magic finally realized that running a social enterprise is never an easy thing to do. One team-member told us, “People don’t realize, but business models for social enterprises could be even more complicated than the ones for normal businesses. It is often more complicated because there are multiple considerations, as social enterprises not only need to sustain themselves financially, but also need to continually devote effort and resources to solving specific social problems.” Aside from learning the importance of financial issues, the team realized that the most critical factor for a successful social enterprise is the idea of how to combine both making profit and solving social problems. That is to say, if a social enterprise has a great idea to combine the two well, it might create effective synergy; if it cannot combine these two factors, customers may not be willing to pay for their product or service.
At the end of the interview when Triple Magic was asked about whether they are going to continue with “One Good Thing” after the competition, they humbly answered, “One issue is that we became too busy. The other problem was that we felt the idea for our project wasn’t good enough. What we were doing was more like CSR, and so even if we had the time to continue the project, we would need to make lots of adjustments, or possibly even abandon the entire project.” Though Triple Magic didn’t decide to go on with their project, they told us that the competition organizers actually encouraged teams to continue with their projects, and they were willing to spend up to one-year of time to help evaluate the projects of the teams who were willing to keep going. The reason the organizers offered to continue to help the willing groups is because the organizers viewed the whole competition process as planting the seed of social enterprises. Every idea from each team is a seed that has the potential to grow into a fruitful tree of social enterprise someday. Team Triple Magic highly appreciated the good intentions that the competition organizers had, and so they encourage anybody with interest to take part. In particular, they recommend those who are interested in social enterprises to join by saying, “You would not only get the knowledge you need, the best thing is that you would also gain invaluable social enterprise experience! Besides this, the competition allows you to test yourself, with many interesting rewards and challenges occurring during the process.”
After the competition, team members from Triple Magic felt that they would be much more likely to devote themselves to operating a social enterprise someday. After all, what a social enterprise does is always something that intends to make the world better, or as we say, something that is One Good Thing.
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